Loading…

Our Blog

Find the latest updates of Link3 in our blog.

Facebook Now Running Autoplay Video Ads in Messenger

The commercialization of one of Facebook’s most personal spaces continues apace, thanks to the new addition of video ads in Messenger. The ads will appear in the inbox section, where people see a list of their messages from friends and other contacts. (Sponsored posts with images and other creative elements already appear there.)

The video ads automatically start rolling when a user scrolls over them. This mimics the style of video found across Facebook properties including News Feed and Instagram. The ads are being introduced slowly into Messenger, which has 1.3 billion monthly active users, according to Facebook, while the company monitors consumer reactions.

Facebook, however, won’t let people opt-out of receiving the ads, but they can hide them by tapping on a three-dot icon. Facebook says it takes that action into account when deciding what types of ads to show people in the future.

Facebook, which spun off Messenger into its own app in 2014 and introduced the first non-video ads just last year, announced the expansion of its video ads while attending the Cannes Lions International Festival of Creativity in France.

The company typically tip-toes its way into new ad experiences. In 2014, it rolled out autoplay video ads into the main News Feed. Last year, the company altered the autoplay video ad experience by turning on the volume instead of running them without sound by default. That meant if a person’s volume was turned up on the phone, the ad would run with sound, too.

This year, Facebook started running pre-roll ads before select videos, like those created by professional media partners inside its new YouTube-like section, Watch. The pre-roll ads were introduced after the company banned the format for years due to concerns that consumers would not like the experience.

Advertisers can buy Messenger video ad placements as an extension of campaigns running on Facebook. They can’t set a campaign to run exclusively on Messenger, Facebook says.

YOU MIGHT ALSO LIKE

  • The goal is to lay waste to thousands of demons ...

  • After a long awaited beta process the new and latest ...

  • Without the users’ consent, Facebook has gathered some information regarding ...

  • The world’s number one Go player Ke Jie got defeated ...

Archives

  • 143 million American consumers whose sensitive personal information was exposed ...

  • Apparently, all the access to the online encyclopedia Wikipedia has ...

  • Nissan has brought Leaf, new electric car to the market ...

  • Static IP addressing is for one customer on one IP ...

  • Facebook is to change how its news feed works, making ...

  • Ask a room full of people how many of them ...

  • The company SpaceX plans to launch thousands of satellites into ...

  • The term Business Intelligence (BI) refers to technologies, applications and ...

  • Without the users’ consent, Facebook has gathered some information regarding ...

  • Kuri, the home robot that performed really well at some ...